alright, let's get formal

resume

SKILLS

Marketing Strategy & Implementation

Data Analytics

HTML, CSS, Front-End Development

Brand Development

Digital and Print Design

Team Leadership

Business Development

Lead Generation

Extremely Quick Learner

Sales Funnels

PPC

Social Media

Software Integration

EDUCATION

University of Colorado, Denver

Bachelor of Fine Arts - Design Major

2011 – 2014

Danish Institute for Study Abroad Copenhagen, Denmark & Malmö, Sweden

May, 2013 – June, 2013

Toured Scandinavia, visiting the top design, marketing, interactive, motion, and behavioral design studios.

Red Rocks Community College

Associate of Arts - Photography Major

2009 – 2011

SOFTWARE

Adobe Creative Suite: Photoshop, Illustrator, InDesign, and After Effects

Final Cut Pro

Wacom Intuous 4

WordPress, Weebly, Wix, Shopify

Google AdWords (Certified)

Google Analytics

Facebook Ads + Business Manager

InfusionSoft

Zapier

Zoom, GoToWebinar, WebinarJam

ORGANIZATIONS

AIGA | Colorado

D&AD

Society of Typographic Aficionados

Colorado AIDS Project

IMPACT Locally

HONORS & CERTIFICATIONS

MarCom Award Winner - Gold

Agency FIFTY3

Nov 2019

• Strategic Communications

• Communications/Public Relations

• Social Media Campaign

Google AdWords Certified

May 2018 – May 2019

ID: 14192305

Google Analytics Certified

TEDx Youth - Presenter

May 2014

Contributing designer of an augmented reality app for The National Fish & Wildlife Service

CU Denver Design Org.

CMMD|Design

Secretary

2011 – 2014

EXPERIENCE

 

Agency FIFTY3

Jan 2019 – Present

Senior Social Ad Specialist

Responsible for coordinating Agency FIFTY3’s paid media campaigns across social media platforms. I work closely with the Digital Team to make a direct impact on the company and its clients marketing objectives. This includes planning, analyzing, researching, supporting, and growing paid social media campaigns for companies located all across the U.S.

 

Axium Inc.

Feb 2015 – Dec 2018

Design & Marketing Director

I oversee and design creative assets including the company’s brand identity across marketing platforms. I manage and implement all digital and print marketing campaigns from start to finish and I have been instrumental in increasing the company’s revenue by 85% in just one year through campaign optimization, creative problem solving, and strategic marketing. I single-handedly strategize and implemented all marketing automation and sales funnels which increased leads by 100% in one year and decreased the budget by 14%.

Arcana Herbal

Jan 2017 – Present

Co-Owner & Designer

I assisted with developing this company through product research, audience research, product launches, product design, and all print and digital marketing. In our first year we had already generated 20% profit, have built a unique brand, and are opening a brick and mortar storefront to increase revenue and grow our company.

Freelance Designer

2013 – 2015

Alongside my full time employment, I took on a variety of design and marketing projects to expand my knowledge of the field and to gain professional experience. I successfully managed my client relationships, finances, project deadlines, and self-promotion. Some of my clients included University of Colorado - Denver, MATTER LLC., Triumph Motorcycles, and Cherry Creek Family Medicine. 

Auraria Campus Student Services

Event Coordinator

Jan 2012 – June 2014

I coordinated events custom to the client’s needs for events with up to 1,500 attendees. I managed equipment inventory, booked campus venues, and planned unique events from faculty conferences to weddings. 

RAW: Natural Born Artists Assistant

Event Director + Executive Marketer

2010 – 2012

I managed and coordinated large events hosting up to 900 people. I managed artists, event schedules, event walk-throughs, payments, and general customer service. I was primary manager of event advertising, marketing, and booking. I gained professional management and customer service skills while also submerging myself within the local Denver art community.

warfielderica@gmail.com
720-220-0670
Denver, CO 80204
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© Copyright 2014-2018 by Erica Warfield