alright, let's get formal
Marketing Strategy & Implementation
HTML, CSS, Front-End Development
Digital and Print Design
Extremely Quick Learner
University of Colorado, Denver
Bachelor of Fine Arts - Design Major
2011 – 2014
Danish Institute for Study Abroad Copenhagen, Denmark & Malmö, Sweden
May, 2013 – June, 2013
Toured Scandinavia, visiting the top design, marketing, interactive, motion, and behavioral design studios.
Red Rocks Community College
Associate of Arts - Photography Major
2009 – 2011
Adobe Creative Suite: Photoshop, Illustrator, InDesign, and After Effects
Final Cut Pro
Mac & PC
Wacom Intuous 4
WordPress, Weebly, Wix, Shopify
Google AdWords (Certified)
Facebook Ads + Business Manager
Zoom, GoToWebinar, WebinarJam
HONORS & CERTIFICATIONS
MarCom Award Winner - Gold
• Strategic Communications
• Communications/Public Relations
• Social Media Campaign
Google AdWords Certified
May 2018 – May 2019
Google Analytics Certified
TEDx Youth - Presenter
Contributing designer of an augmented reality app for The National Fish & Wildlife Service
CU Denver Design Org.
2011 – 2014
AIGA | Colorado
Society of Typographic Aficionados
Colorado AIDS Project
Jan 2019 – Present
Senior Social Ad Specialist
Responsible for coordinating Agency FIFTY3’s paid media campaigns across social media platforms. I work closely with the Digital Team to make a direct impact on the company and its clients marketing objectives. This includes planning, analyzing, researching, supporting, and growing paid social media campaigns for companies located all across the U.S.
Feb 2015 – Dec 2018
Design & Marketing Director
I oversee and design creative assets including the company’s brand identity across marketing platforms. I manage and implement all digital and print marketing campaigns from start to finish and I have been instrumental in increasing the company’s revenue by 85% in just one year through campaign optimization, creative problem solving, and strategic marketing. I single-handedly strategize and implemented all marketing automation and sales funnels which increased leads by 100% in one year and decreased the budget by 14%.
Jan 2017 – Present
Co-Owner & Designer
I assisted with developing this company through product research, audience research, product launches, product design, and all print and digital marketing. In our first year we had already generated 20% profit, have built a unique brand, and are opening a brick and mortar storefront to increase revenue and grow our company.
2013 – 2015
Alongside my full time employment, I took on a variety of design and marketing projects to expand my knowledge of the field and to gain professional experience. I successfully managed my client relationships, finances, project deadlines, and self-promotion. Some of my clients included University of Colorado - Denver, MATTER LLC., Triumph Motorcycles, and Cherry Creek Family Medicine.
Auraria Campus Student Services
Jan 2012 – June 2014
I coordinated events custom to the client’s needs for events with up to 1,500 attendees. I managed equipment inventory, booked campus venues, and planned unique events from faculty conferences to weddings.
Blackspy Marketing with Live Nation
Print Design Intern
2013 – 2014
I designed promotional flyers for live concerts and worked closely with other designers to complete elaborate illustrations for mass print production, web, and LiveNation archives.
RAW: Natural Born Artists Assistant
Event Director + Executive Marketer
2010 – 2012
I managed and coordinated large events hosting up to 900 people. I managed artists, event schedules, event walk-throughs, payments, and general customer service. I was primary manager of event advertising, marketing, and booking. I gained professional management and customer service skills while also submerging myself within the local Denver art community.